Spoiler Alert!

The fitlicity Five is not...

a one-size-fits-all meal plan or a list of (un)approved food groups. Instead, it will include nutrition education, support, and accountability with customizable tools and tactics tailored to meet your specific goals and needs – free of rules, restrictions, calculations, and complexity.

The fitlicity Five

It’s true what they say, “you are what you eat.” Down to a cellular level, the nutrients we consume contain information that dictates how our body looks, feels, and functions. It’s a crazy, cool, and maybe a little bit confusing concept... but don’t worry, that’s where I come in. Your personal coach, educator, supporter, and accountability partner. And I say you are not only what you eat, but why and how you eat, too.

Over the course of six weeks (and beyond!), you will learn how to nourish your body from temples to toes with delicious food, how to make intentional, intuitive choices based on your body’s biological needs, how to cultivate connections between the way you eat and the way you navigate the world, and how to build a sustainable lifestyle founded on an attainable approach to nutrition by progressing through my top five Principles and Philosophies of habit-based health.

The dEATails

The fitlicity Five includes...

  • Nutrition Strategy with customization options based on your unique needs, preferences, and lifestyle including nutrient timing strategies, suggested meal balances, and indicated portion sizes

  • Self-assessment tools, goal setting exercises, and suggestions for measurable progress indicators for your program participation

  • Weekly progression through The fitlicity Five Course Content: my top principles and philosophies to attaining and sustaining a nutrient-dense life

  • Daily Meal Monitoring via an interactive, online private Portal including real-time assessments and attainable action items for implementing improvements – hello accountability!

  • Access to weekly multi-media Modules including Webinars hosted by me, Wellness Workbooks, Eating Experience Exercises, self-assessment and evaluation tools, and educational materials

  • Weekly video conference Community Check-Ins hosted by me

  • Daily Digital Discussions with the fitlicityfam

  • Weekly Healthy Habit Builders that level-up your lifestyle

  • Applicable, attainable action-items and strategic suggestions to optimize your nutrition

  • Bonus multi-media materials with tips, tricks, and healthy hints for topics such as: dining out, meal planning and preparation, recipe development and modifications, emotional eating, the health halo, performance fuel, eating for your body type, fitness and exercise, sleep, stress management and more!

Meet Your Coach

PN-1, CF-L1, CPT

Alex Coll

The face and founder of @fitlicity, Alex is a Precision Nutrition Certified Nutritionist, Exercise Science Nutritionist, National Academy of Sports Medicine Certified Personal Trainer, and CrossFit Level 1 Certified Trainer. Often called “Al”, she spends her early mornings at Broad Street CrossFit and evenings cozied up on the couch with her husband, Moses, and spunky puppy, Genny in their coastal Newport Beach, CA apartment. Self-proclaimed vegetable queen and lover of all foods green, you’re sure to find Al reaching for anything made with brussels or cauliflower. Al won’t hesitate to tell you that she loves few things more than deadlifts and grocery shopping. Fitness is her outlet, nutrition is her passion, and coaching is her purpose. When she’s not in the gym with a barbell in her hands, you can find Al elbow deep in meal prep, serving up real food, and planning her next trip around the globe.

The fitlicity Five is...

an attainable and maintainable group program founded on my top principles and philosophies of habit-based health, designed to guide you in building your foundation to a sustainable nutrient-dense life with added accountability from the fitlicityfam!

  • Flexible

    The fitlicity Five is your roadmap, and the world – from the grocery store to your favorite restaurant – is yours to navigate! This program is designed to be fully flexible, so that you can build meals that meet your goals anytime, anywhere.

  • Customizable

    Everybody and every [space] body is unique, so this program offers customizable tools and tactics based on your biological blueprint, lifestyle, and preferences designed to optimize your physical, physiological, and performance goals.

  • Sustainable

    Forget fancy fads, pricey products, and supplements boasting superficial super powers. I’ll teach you the tools, tactics, skills, systems, beliefs, and behaviors that define the way you eat... for good!

  • Accountable

    The fitlicityfam, myself included, has your back and your belly throughout every struggle and every success! Community check-ins and daily meal reviews will hold you accountable to achieving your goals!

  • Attainable

    Hop off the dizzying Diet cycle and step into the start of your happy, healthy, and habit-based nutrient-dense life. The fitlicity Five is all about building the foundation to your personal nutrition philosophy, on your terms.

Program Principles


  • What The Food?!

  • The fitlicity Formula

  • Proper + Precise Portions

  • Eat More For Less

  • Eat Whatever You Want

Program Philosophies

WHY and HOW We Eat

  • Own It

  • Prevent Impulse, Promote Intention

  • Progress Over Perfection

  • Neutral Narrative

  • Fake It 'til You Make It

from the fitlicityfam

course kudos

  • Your approach to nutrition and fitness has done wonders for me after a season of serious depression. Routine, dedication, and showing up for myself has been life changing in a way that feels like this consistency is something I can keep up forever.

  • I feel like I've come such a long way in such a short amount of time, and I have you to thank for that! You taught me one of the most basic things in life – how to feed myself. Your program and guidance was the missing piece to my health and fitness journey.

  • I have never found anything that helped me deal with my perfectionism and negative relationship with food like yours has. For the first time, I'm seeing results while healing my relationship with food.

  • Thank you for teaching me the proper ways to eat and giving me an outlook on food that isn't surrounded by depriving myself of everything. It may have only been a six week course, but it has truly changed so much of my life.

  • I crave crunchy vegetables instead of crunchy chips!!!!

  • I ran two miles for the first time in a long time. I was able to run the whole time without stopping... and it felt great! My new nutrition routine is enchanting my fitness, which is so great to realize.